Helping Arla Foods get 'Closer to nature' with effective below-the-line communications.
Gratterpalm is part of Arla Foods roster of creative agencies, working as a below-the-line-partner on shopper marketing campaigns.
We provide support across projects from in-store brand activation and experiential campaigns, through to design, packaging and trade communications.
Gratterpalm is responsible for delivering the experiential element of Cravendale's integrated campaign, 'Cats with Thumbs'. We helped launch this major campaign with an interactive roadshow tour across some of the UK's largest supermarkets.
We've also worked with Arla Foods to promote their 'Lactofree' range of products including a dairy drink, yogurt and cheese.
The campaign focuses on educating customers to consider the range as an alternative to cutting out dairy, by encouraging appraisal and trial. Our campaign features in-store activity including POS, sampling and couponing.
Our work on the launch of Arla Foods new bottled Frappucino into Starbucks nationwide has ensured the innovative product maximum standout on shelf, through in-café POS and on-pack promotions.
The strength of our packaging design and photography has helped own-brand products stand head and shoulders above competitors' brands on shelf.
