We're pioneering digital POS, a medium that is gaining ground in the UK. It may still be relatively low in numbers and be an area that some are still trialling, but we believe it is here to stay.
Retailers need to communicate with their shoppers in the most effective way that drives sales, and that means the communication needs to be timely and relevant. We love digital POS as it offers the ability to change communication in-line with day parts or timely offers, or targeted locally, with little or no impact on colleague hours.
Quick reactions are needed when retailers are price matching, volume driving, or even responding to changes in VAT. Creative can be changed and hardware monitored remotely – even from a smart phone – and content changed manually, set on timers or even linked with weather sensors.
Often the simplest way to drive sales is to encourage existing shoppers to trade up. With traditional POS it's difficult to communicate complex offers like multisaves – but we can re-create the content in an exciting and impactful digital animation to help you achieve much greater cut-through.
Digital POS has the potential to support traditional POS as an ambient brand builder or as an impulse purchase driver where dwell time is high. We look at store planning and local traffic volumes to help advise clients on animation duration, speed and complexity of the message.
We can help you explore the exciting innovation of digital POS, from managing a small-scale trial to landing a multi-site roll out.
