We love local as it's where customers actually live. And done well, local is a truly effective route to building real relationships with customers.
Throughout their path to purchase, the consumer will be impacted by a series of messages from businesses. But it's the local store that forms the tangible brand and must physically deliver on the advertising promise. Where above the line activity can change perception, it's local marketing that changes behaviours and brands that can capitalise on the local channels that are best placed to increase customer loyalty.
To have success in the local space you need an agency that treats local as more than simply running national advertising in local media. Gratterpalm is experienced in translating national strategic activity to local tactical activity. Integration is key, with campaigns looking a lot like national advertising, but feeling local.
Local marketing is going through a resurgence, thanks in part to digital and the rise of mobile. We can help clients make use of the increasingly available location-aware, social and mobile platforms to build engagement, create an exciting user experience and deepen relationships with customers.
We work with clients such as Asda and M&S Outlet to deliver local marketing campaigns. Our work ranges from pre and post-awareness activity for store openings, driving footfall through retention marketing campaigns, helping stores react quickly to competitors through to promoting local product sourcing. To be effective, local marketing requires the empowerment of local staff, and we have plenty of experience delivering colleague engagement initiatives.
