Gratts TV Ad for DFS Number 1
Gratterpalm's recent Winter Sale TV Commercial has hit No1 with a bullet in Marketing's Adwatch weekly analysis of advertisement recall in their 26th March issue.
The commercial was shot in various locations throughout the UK and featured the Queen track I Want it All.
Pete Camponi, Joint Creative Director at Gratterpalm commented "As DFS advertise heavily throughout the year it is easy for them to become 'tuned out' by the public and it's no way a done deal that their ads will appear in Adwatch. The ads appear at no1 because the products look great, the offer is good and the soundtrack really delivers cut through during the period. No mean feat during the hotly contested winter sale season."