Health and fitness chain, LA Fitness has appointed gratterpalm, as it's below-the-line agency. We will be responsible for all LA Fitness in-gym communications, POS, events, press ads, as well as direct mail and promotional campaigns.
Claire Rowland, Advertising & Promotions Manager at LA Fitness says: "gratterpalm has demonstrated its commitment to the highest levels of client service as well convincing us of their ability to deliver. It is important that our brand communications work together in all media channels - gratterpalm have that expertise and will also bring fresh new ideas into the overall marketing mix."
We will be working alongside incumbent above the line agency Kitkatt Nohr Alexander Shaw.
Gordon Bethell, Managing Partner:
"LA Fitness is one of the strongest brands in the health and fitness sector. Across the UK, there are 87 clubs, with almost a quarter of a million members. They're an exciting client for us - drawing on our expertise in both the leisure and retail sectors to create multi-channel campaigns with the aim of increasing membership."