ASDA, Britain's best value retailer is wowing its customers this Christmas with its most impressive seasonal in-store campaign yet. gratterpalm has designed ASDA's seasonal POS and decoration concepts including the introduction of Reggie the Reindeer.
The campaign enhances the magical experience of shopping at ASDA this Christmas and to reaffirm its position 'There's no place like ASDA this Christmas'. Whilst the innovative decorations give the store an enchanted festive feel, Reggie the Reindeer brings to life ASDA's fun personality.
Steph Hughes, Events POS Manager at ASDA comments: "Reggie is a lovable character ...just right for mums and kids. We pride ourselves on our seasonal offerings and work hard to deliver unique products. To complement this, gratterpalm has created a campaign that will work across all mediums, primarily POS".