Focus briefed us to develop the creative for its television idents to be shown on UKTV Style this year.
The humorous ten second ads, which will run between March and Christmas 2007, feature several characters in the shape of inanimate objects and animals around the home and garden, passing DIY-related comments. The characters combine computer-generated imagery with animatronics.
The idents are being launched as a stand-alone brand campaign and appear as part of a media push which has seen us produce separate FOCUS TV and national and local press campaigns.
View the adverts below: