We believe that good packaging requires an understanding of the retail environment, whether that's physical stores or virtual e-commerce, as well as the target market.
We work with brand owners to create retail packaging solutions that stand out on ever-more cramped retail shelves. And although lots of agencies can design beautiful packaging, can they translate their designs into product lines, sub-brands and across multiple SKUs?
We also appreciate that packaging represents the retailer distributing the product as well as the brand owner, and use our extensive experience of working with some of the UK's leading retailers to guide designs and formats that will get on shelf.
We're experienced in creating retailer's own-brand packaging, and segmenting retail portfolios through pack design.
Packaging must be integrated into design systems that run across all in-store and out-of-store media. For Asda, we approach key seasonal events – such as Easter and Mother's Day - as a complete package, translating the in-store theatre of the seasonal aisle into Packaging Desginting gift, treat and produce packaging.
We've implemented a new standard for food photography and packaging design for Greggs, creating packaging guidelines and achieving brand consistency across own-brand sandwiches, crisps and bottled water.
The strength of our packaging design and photography has helped Arla's own-brand products, such as milk tetra packs and flavoured bottled milk, stand head and shoulders above competitors' brands on shelf.
