We use our 'Consumer In' thinking to get brands into the shoppers' repertoire, but all that brand loyalty can count for nothing in the 2.3 seconds it takes for a shopper to switch from an intended choice to a different one at the point of purchase.
Faced with masses of in-store stimuli, the decision of which products to purchase is complex. Shoppers are increasingly time poor and their ability to read and react to messaging changes according to their environment and needs.
Retailers must be clear on the role of POS - from way-finding to product and price - there needs to be a clear hierarchy of communication that understands shopper behaviours and allows the business to make the best use of its fixtures.
Superior in-store experiences that get customers interested in, and excited about, what you are selling, create additional sales potential. It's no coincidence that Halloween is receiving the most in-store marketing investment on POS, retailtainment and experiential activity, and is also the fastest growing seasonal opportunity in the UK. Our in-store Halloween campaigns for Asda have scooped Gold at the prestigious POPAI awards, and helped confirm Asda as the number one Halloween retailer.
From promotional toolkits, to implementation guidelines, to "gatekeeper" strategies to control in-store messages, we can help clients put in place mechanics that allow them to react to changing markets, promotional opportunities and communicate quickly with shoppers, and ultimately increase footfall and spend per head.
Our membership of the In-store Marketing Institute and POPAI keeps us ahead in the in-store game. We're pioneering digital POS, and we are currently working on a number of trial projects. For more information, click here.
