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2. Shopper Marketing : Case Study

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Arla Foods – Cravendale Retail Activation

To build on the positive consumer reactions to the ‘Cats with Thumbs’ TV campaign, Arla Foods wanted to do more to connect directly with shoppers closer to the point of purchase.

So we created a live brand experience through an interactive roadshow, which we activated across the four big supermarkets nationwide.

Things we did

Cross Retail
Experiential Campaign
Shopper Marketing
Digital Activation

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